Elliw set up ATOM in 2002 at the age of 22 and within months found herself providing localisation consultancy for Microsoft and organising a high profile international policy conference for a Welsh MEP. She has a first class honours degree in International Relations, a Masters in Welsh Politics and Society and a Postgraduate Diploma in PR. She is a member of the Chartered Institute of Public Relations (CIPR), a member of Marie Curie’s first ever Advisory Board in Wales and was recently invited to sit on BAFTA Cymru's North Wales committee.
Passionate about inspiring and motivating young people, Elliw acts as a Welsh Government Big Ideas Wales role model visiting local schools to talk about entrepreneurship. Her own entrepreneurial vision has gained her several awards including the Menter a Busnes Enterprise Award (2004) and a Shell Livewire Wales award (2003). Last year, she appeared as a judge on ‘Fi yw’r Bos’ (‘I’m the Boss’) on Welsh language TV channel S4C, a competition-based series which aims to promote entrepreneurship among teenagers.